你的企业如何回馈社会

Giving back to the community is something most business owners believe in. 业务es are becoming increasingly aware of the social impact they are having. One way to give back to the community is through philanthropy. Whether you are a small startup or an established corporation, philanthropy can be incorporated into your business.

选择你热爱的事情

Weaving philanthropy into your business is much easier if you are passionate about the charity or cause you support. Your charitable efforts could reflect your business’s mission and values. 例如, 如果你在食品行业工作, you might consider supporting a charity that combats hunger. Conversely, you could choose something completely unrelated to your business. Whatever you choose, be passionate about it.

When deciding on the cause you are passionate about, you might want to consider the size and location of the charity. Are you interested in supporting a large national charity or a smaller local charity?

让你的员工参与进来

Employees are assessing the social impact businesses have more and more. Involving your employees in the business’s philanthropic endeavours will help them connect to the causes. They could be involved in choosing the charities or causes you want to support. Employees could also be involved in determining how the business will support the charity. Developing that connection between the employees and the charity will enhance the culture stemming from your philanthropic endeavours.

慈善的支持

There are many ways to support your charitable causes.

The most obvious way is by making donations to charities. The funds paid to the charity could come from several different sources. This could be a simple donation from the company, it could be from a charity event run at the business, e.g. crazy shirt day, or it could be related to the performance of the business, e.g. a percentage of profits or a percentage of sales.

Another way to support a charity is through volunteering. The charity you want to support may find volunteering your time much more beneficial. Contact your charity and discuss this with them.  Volunteering is also a great way to get your employees connected to your charitable pursuits. It is a great way to highlight to your employees how your philanthropic endeavours align with your mission and values.

You may want to consider sponsoring an event the charity is organising. Sponsoring or supporting the event can be done with cash donations or in-kind (providing goods or people support).

沟通你的努力

Don’t be shy about communicating your philanthropic endeavours. First and foremost, you should give for giving’s sake with no strings attached. However, there is nothing wrong with letting your clients and employees know about your endeavours. 

让你的员工知道, you are trying to increase their connection with the charitable cause. By letting your clients know, you are communicating to them the values of your business.  重要的是, you are also highlighting the charity you are supporting and this may lead to further support for the charity from your clients and employees.

Giving back to the community by philanthropy is a great way to connect with your employees and enhance the mission and values of your business.

澳门赌场官网你当地的acru办公室 for assistance in incorporating philanthropy into your business.

作者简介
Martin Rush , Accru珀斯
Martin’s hands-on approach to understanding his clients’ needs enables him to find the best possible solutions for them. His approach builds trust and has enabled him to forge many long-term relationships over his 20-year career. Martin Rush加入了Accru Page Kirk & Jennings in 1993 after completing his Bachelor of 业务 degree.
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